Manly’s iconic Steyne Hotel played a pivotal role in the launch of EzTenda, a digital marketplace transforming how pubs, bars and restaurants across Australia secure their drinks.
General Manager Ian Mason spent three months working from the pub, laying the groundwork for a platform rapidly changing how drinks businesses connect. Despite initial challenges in introducing this new technology to a traditional industry, EzTenda quickly gained momentum, demonstrating the power of digital solutions in streamlining the drinks supply chain.
Strong First Year Results
In its first year of operation, EzTenda has achieved significant success, mirroring its impact on the UK market, where over 2,000 venues and 1,000 brands have embraced the platform. Within just five months of launching in Australia, EzTenda facilitated over 150 tenders, with 400 brands vying for opportunities with local venues.
One notable success story is Bannisters by the Sea, which secured an extra $20,000 in brand support through the platform while improving its procurement processes and drinks offerings. These early wins highlight EzTenda’s ability to save businesses time, increase revenue and foster stronger relationships between venues and suppliers.
Major Partnership Fuels Growth
A key milestone for EzTenda was its partnership with Paramount Liquor, Australia’s largest family-owned on-premise liquor wholesaler. This collaboration, launched in October 2024, saw EzTenda’s platform integrated into Paramount’s customer portal, giving 10,000 venues a seamless connection with suppliers.
This partnership empowers venues with greater flexibility and tools to succeed in a competitive market while enabling suppliers to secure long-term distribution deals.
Looking Ahead: EzTenda Match
Building on this success, EzTenda and Paramount Liquor are set to launch EzTenda Match in 2025. This new feature will use wholesaler data to tailor individual venues’ offers. EzTenda Match will ensure venues receive the right support while brands can maximise their budgets and achieve targeted growth.
EzTenda remains committed to driving efficiency and transparency in the drinks industry, fostering collaboration and creating a more agile sector.
Published Date 21-Jan-2025
Photo Credit: EzTenda/ Instagram
